Home » Bloomsbury

Posts Tagged ‘Bloomsbury’

‘I’d Rather Be an American Girl at the Savoy Hotel…’ — sponsored content, early-20th Century style

Sponsored content might sound like a development of the internet age, but far from it. On television and in the print media, companies have been managing their brands, shaping their public images and enticing consumers this way for years. Often called advertorials, these pieces blurred the lines between advertising or entertainment and objective journalism. They…

Read More