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‘I’d Rather Be an American Girl at the Savoy Hotel…’ — sponsored content, early-20th Century style

Sponsored content might sound like a development of the internet age, but far from it. On television and in the print media, companies have been managing their brands, shaping their public images and enticing consumers this way for years. Often called advertorials, these pieces blurred the lines between advertising or entertainment and objective journalism. They…

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‘that Strand which is lost as Atlantis’: Arthur Machen’s memories of the Strand

Mystic, theatre critic, teller of weird tales and tramper of London’s obscurer byways and thoroughfares, Arthur Machen was also very fond of the Strand. Available through the Internet Archive (courtesy of the University of California libraries) his memoir of the 1870 and 1880s, Far Off Things (Martin & Secker, 1922) recounts ‘the first time I saw the Strand, and…

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