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‘I’d Rather Be an American Girl at the Savoy Hotel…’ — sponsored content, early-20th Century style

Sponsored content might sound like a development of the internet age, but far from it. On television and in the print media, companies have been managing their brands, shaping their public images and enticing consumers this way for years. Often called advertorials, these pieces blurred the lines between advertising or entertainment and objective journalism. They…

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Count Peter and the Savoy

This week has seen the return to the Strand of a very important figure: Count Peter of Savoy. He’s the gilded figure on the pediment entrance to the Savoy Hotel who looks like a Wagnerian extra on the run. Now resplendently restored and polished, he looks alarmingly like Darth Vader. But it’s good to see…

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