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The Future’s Yellow?

The new outdoor gym in the Embankment Gardens

Walking through Embankment Gardens at the end of January, I was half hopeful of seeing signs of the crocuses under the plane tree near the tube station: they normally appear as an early sign of spring. But lo, no crocus! An outdoor gym has sprung up instead. Meanwhile, remarkably early, at the other end of the…

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‘I’d Rather Be an American Girl at the Savoy Hotel…’ — sponsored content, early-20th Century style

Sponsored content might sound like a development of the internet age, but far from it. On television and in the print media, companies have been managing their brands, shaping their public images and enticing consumers this way for years. Often called advertorials, these pieces blurred the lines between advertising or entertainment and objective journalism. They…

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